IPA Strategy Group

IPA Strategy Group: "Strategy, on the other hand, requires enormous mental effort to unravel its complexities. Strategy is for winners. It has military connotations. It is macho. Hollywood would make a movie about strategy.Anyway, back to my objective of writing this piece. It is to encourage you to read the new IPA Best Practice Guide to Communication Strategy within which the importance of objective-setting is a prominent section.And for those who read till the end for the joke, I achieved my objective.Posted by Guy at 14:09 0 comments "Lovley Tomato Guy..forgive the pun.